Hi! I’m Lauren, and I live in the beautiful city of Edinburgh.

I’m a freelance content writer, strategist and designer with over 10 years of experience helping businesses to create content that actually works. With a background in SEO, I’m skilled at creating content that not only engages your audience but also performs in search results.

My experience spans the full content spectrum, covering everything from email campaigns and social posts to landing pages and long-form articles. I’ve also developed comprehensive content strategies for businesses of all sizes, and am an experienced content designer with a focus on user-centred copy that makes complex information clear and accessible.

I hold an MA in Scottish Literature and an MLitt in Creative Writing, both from the University of Glasgow. These degrees gave me a solid foundation in good storytelling – a skill which translates perfectly into creating content that gets readers hooked. I’ve worked with both B2B and B2C brands, with BT, Brooks Running, Natural Cycles, Loop Earplugs and New Balance being just some of my clients over the years.

When I’m not crafting content, you’ll find me out on the trails training for my next ultramarathon, teaching yoga, or exploring Edinburgh’s incredible coffee scene with my nose in a good book.